Creative Strategy Consultant (CONTRACT)

redpepper
2025 – Present

Partner with brands and internal teams to develop integrated marketing strategies, campaign concepts, and creative frameworks
Lead strategic planning and creative development across brand, digital, and experiential initiatives
Collaborate cross-functionally with creative, strategy, and client teams to deliver audience-first, insight-driven campaigns
Contribute to brand positioning, storytelling, and go-to-market strategy across multiple industries
Support development of scalable ideas that connect content, culture, and community

Sr. Director, Creative Advertising Strategy & Planning

Led integrated marketing campaigns across digital, social, OTT/CTV, display, and experiential channels for major entertainment franchises
Developed and executed creative strategy for high-profile properties including The Voice, Sunday Night Football, and the Olympics
Oversaw cross-functional teams of creatives, producers, and project managers, delivering 500–1,000+ assets per quarter
Managed multi-million-dollar campaign budgets, ensuring alignment with brand objectives and delivery timelines
Built and implemented workflow systems and processes, improving operational efficiency by 40%+
Partnered with media, marketing, and production teams to deliver cohesive, high-impact campaigns across paid, owned, and earned channels
Analyzed campaign performance and optimized creative in real time to improve engagement and results

NBCUniversal
2016 – 2021

Led digital creative operations and campaign execution across multiple business units
Built and scaled workflow systems, improving efficiency by 40%+
Managed high-volume production across social, digital, and video platforms
Partnered with stakeholders to align creative execution with performance and business goals

The Walt Disney Company – Seattle, WA
2010 – 2011

Supported execution of integrated marketing campaigns across digital and traditional channels
Partnered with creative, media, and marketing teams to ensure brand consistency and campaign alignment
Assisted in campaign coordination, asset development, and cross-channel execution

CBS Radio – New York, NY
2008 – 2010

Led large-scale experiential marketing campaigns, live events, and brand activations across a major media market
Built and managed strategic partnerships with artists, record labels, and brand sponsors to drive audience engagement and attendance
Oversaw end-to-end execution including vendor management, talent coordination, logistics, and on-site production
Collaborated cross-functionally with programming, sales, and marketing teams to align promotions with broader business objectives

CBS Radio – Seattle, WA
2005 – 2008

Supported and executed multi-market promotional campaigns, on-site activations, and listener events
Coordinated logistics for live events including talent bookings, vendor management, and event production
Partnered with internal teams to deliver integrated marketing initiatives tied to programming and brand partnerships
Contributed to audience growth through engagement-driven promotional strategies